SEO Wages 2022: Industry Development & Many Brand-new SEO Professionals

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SEO incomes reported for 2022 shows growth in SEO as a profession.

The State of SEO report responses show that over half who completed the study are brand-new to digital marketing.

Development in entry-level income reporting shows this increase of brand-new specialists and market development.

SEO Specialist Industry Growth

Of those who responded to the survey, a more significant portion than in 2021 reported they are new to the industry.

28.7% of participants reported having less than two years of experience, and 32.7% of study participants reported in between 2-4 years of experience.

This statistic implies 61.4% of respondents were relatively new to SEO, with less than 4 years of SEO experience.

There were less SEO professionals (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the smallest group.

Percentage Of SEO Pros With More Experience

  • 25.5% reported in between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of participants reported over twenty years of experience in SEO.

Typical Salary In SEO

The typical wages of entry-level SEOs were less than $34,000.

The overall variety of entry-level SEO specialists at this pay rate grew by 7.5% compared with 2021, suggesting that the most growth in the SEO industry is at the entry-level.

Decline In SEO Profits At The Luxury

In contrast to the development in entry-level positions, those reporting higher earnings greater knowledgeable modest declines.

Less SEO professionals reported earnings in the center level, upper middle, and luxury of the SEO pay scale.

Reduces In Higher Earning SEO Specialists

Several income classifications for SEO experts reduced:

  • 1.9% decrease in those making in between $35,000-$49,000.
  • 3.12% reduction in those earning in between $50,000-$74,000.
  • 1.97% decline in those making $100,000-$149,000.
  • 1.53% decrease in those making $150,000-$199,000.
  • 0.51% reduction in those earning over $199,000.

One intense area is that those earning in between $75,000-$99,000 increased by 1.05%

These data points do not always imply that SEO incomes have actually gone down. They are percentages and not actual numbers.

The description is that the number of entry-level SEO jobs increased by a whopping 27.68%. That indicates that unless the other salary ranges experience similar growth, their percentages will naturally show a lower amount when expressed as a percentage.

Nonetheless, it reveals development in entry-level SEO positions, which might indicate a healthy amount of industry development.

Salary Ranges Differ By Country

Another way to see the earning levels for SEO is throughout countries.

All profits are noted in dollars, based upon the exchange rate when the report was generated.

SEO specialists in Australia tended to earn higher rates, $91,989, although 46.0% of participants reported having five years or less of SEO experience.

This figure shows a high need for Australian SEO specialists, with competitors in between companies and huge brand name in-house positions driving a higher pay rate.

Australian-based in-house search marketer Ash Nallawalla confirmed this to be the case.

He said, “Agencies are not keeping their staff, and I see the very same ones promoting the position over and over. AUD 110,000 appears to be the tipping point where they lose a staff member to private work.

Agencies offer supervisors AUD 80,000, which is not competitive with in-house SEO wage rates. Companies are employing in-house SEOs, and the larger ones may likewise have a company on retainer.”

The United States also has indicators of strong demand for SEO workers.

62.0% of SEO experts reported less than five years of experience and a typical salary of $78,431, reflecting the strong need for SEO among businesses.

The salary varies in Nigeria, Bangladesh, and Pakistan had lower pay rates.

A lot of the respondents from these 3 countries reported being brand name new to SEO, so the pay rates reported in the study might reflect the study respondent’s newness to the industry but not always of the industry as a whole in those nations. Those industries are likely more mature than the survey data programs.

SEO agencies in Pakistan and Bangladesh usually focus external on working for companies and companies based in Western countries.

Some Western-based companies are run by Pakistani migrants who can leverage lower-cost SEO competence in their native nation.

Lots of firms in the West outsource work to nations like Pakistan since of the lower costs and high level of education, experience, and knowledge.

Internal SEO work in Pakistan is hard to obtain because of the high competitors for positions working for huge brand names. However, the pay rates are not affected by the competitors because the salaries are still competitive.

That high competitors for work is shown in the lower pay rates that the survey found.

According to Karachi, Pakistan-based self-employed SEO Ozair Akhtar:

“The huge brand names here in Pakistan have SEO and other digital marketing teams as in-house groups. And they are well-paid. It’s rather tough and competitive for any SEO expert to get a job in-house SEO at any huge brand.

SEO is a well-known profession in Pakistan. And more and more online marketers graduating from universities are taking part. There are many SEO experts with more than ten years of experience and know-how in this location. But new people are signing up with too.”

According to those who submitted the study, SEO practitioners in Spain, on average, made the least, earning simply $45,236 per year.

Where Are SEO Pros Getting Their Start?

Years of experience can impact how much SEO specialists earn.

However the pay rates depend extremely on the demand for SEO talent in any offered region.

In some countries, such as Pakistan, jobs in SEO are a popular option for highly informed university graduates. Competition for tasks is high as a consequence.

However in other countries, like Australia, there is less job competition. SEO know-how remains in more demand there, suggesting those with less experience have access to higher-paying jobs.

The survey suggests that, typically, nations that are economically growing and with a high currency worth use the highest-paying tasks for SEO experts with less experience.

SEOs with less than five years of experience earn approximately $99,000.

Of those earning between $75,000 to $99,000, 31% reported 2 years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related patterns are visible in those earning incomes under $34,000 per year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than two years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to ten years of experience

How To Earn Over $100,000 In SEO

Independent freelancing is a profitable area for those looking for top profits.

Those who go it alone in company, the freelancers and founders, reported greater profits.

A sensational 44.5% of respondents who are freelancers, founders, and contract workers make over $75,000 to $149,000.

This statistic suggests that freelancing continues to be a lucrative path.

That stated, experience levels are greater for those making over $100,000.

Of those making over $100,000 each year, a frustrating bulk have more than 5 years of experience.

This profits information shows that no matter region, higher experience levels remain in need and subsequently essential to make over $100,000.

How To Make Over $200,000

The experience levels for SEO specialists earning over $200,000 require comprehensive years of digital marketing experience.

34.0% of those who reported making over $200,000 had 20 years or more of experience, showing that deep industry experience is extremely valued.

Is SEO A High Paying Job?

In 2022, SEO tends to be a fairly high-paying task, with at least 30% of positions that pay $75,000 to $99,000 offered to digital online marketers with less than two years of experience.

SEO is a profitable company in 2022, with more independent freelancers (44.5%) reporting higher pay rates relative to their experience levels compared to those who work internal.

How Much Experience Do SEO Pros Required To Move Up?

According to the survey results, the very first 4 years of experience use lots of growth opportunities to move up the pay scale.

Survey results of roles and years of experience suggest that lots of digital marketers have chances to reach manager-level positions after having simply a few years of experience.

The region of employment and other soft skills can likewise be a determinant of pay rates.

SEO Positions By Experience

Less Than Two Years Of Experience

Maybe not remarkably, a lot of study participants with less than 2 years of experience held lower-level positions. Nevertheless, almost 25% have managerial-level jobs.

These are the roles and the experience levels:

  • 66.4% remained in junior positions.
  • 23.3% were supervisors.
  • 9.4% were freelancers or founders.

Two To 4 Years Of Experience

Digital marketing experts with 2 to four years of experience tended to have greater supervisory roles.

The following is the breakdown of functions for SEOs with two to 4 years of experience:

  • 45.6% were in junior functions.
  • 39.8% were managers.
  • 10.1% were freelancers or creators.

Five Or More Years Of Experience

The role levels attained by those with 5 or more years in the market appear to be the reverse of those with the least experience, with the majority reporting greater levels of functions.

Those with five more years of experience tended to have the higher management level roles in digital marketing, with the most considerable percentage, 43.7%, occupying the department head level.

Here are the functions of SEOs with higher than 5 years of experience:

  • 43.7% Manager or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Creator, freelancer, specialist.
  • 17.2% Junior/mid-level positions.

Career Paths In SEO

There are at least 3 general paths for making more as a digital online marketer.

One course is to put in the time and move up the ranks while working in-house or at a company.

The second path is to accrue experience and abilities while working in-house or at an agency and after that branch off as an independent SEO in the function of a creator, freelancer, or professional.

The 3rd course is to begin as a freelancer and develop your skills, then leverage your experience to acquire a full-time position or push into higher making brackets separately.

There’s no way to speed up the number of years of experience one has.

However abilities and accomplishments, particularly working at a name brand company or company, is practical.

Experience doing things and finding out abilities remain essential, as the survey results show it only takes 2 to four years of experience to acquire a higher role in SEO.

However ultimately, skills gained from experience will figure out how well an individual can go up within a company as an in-house professional or make more as a freelancer with their capability to satisfy and keep clients.

Those with the function of founder account for the highest earnings in the group determining as freelancers.

Unsurprisingly, founders tended to make the most among those in the freelance wing of SEO professionals.

Part of that success originates from stepping back from the real work and employing others.

Jason Hennessey, CEO at Hennessey Digital, attributed his success as a founder to hiring the ideal people.

Jason shared, “I ‘d state one of the best things I have actually done is purchasing excellent management, putting intelligent individuals in location for their specific roles, then getting out of their method. I create the vision, and they assist me perform it.”

Michael Bonfils, Global Handling Director of SEM International, suggested that a founder should, in the beginning, learn how to do most tasks in the business, eventually handing off those jobs to workers.

Michael shared his secret to being an effective founder,

“A creator needs to be doing everything themself initially. It provides grounding and basic knowledge of sales, marketing, and accounting in addition to the actual work.

Ultimately, you discover people who do a better job than you do, specifically stuff you don’t like doing. And you keep handing off duties until you are doing simply the things that you enjoy doing.”

How To Become A Better SEO

Years of experience are important for making more, however the keyword here is experience, not years.

Learning skills is vital for moving up the SEO industry ladder.

There are many resources offered for helping people release their careers in SEO or to improve their current skills.

Discover SEO: Beginners

Best SMM Panel

Online search engine Journal releases an extensive series of articles that supplies a foundation for comprehending digital marketing.

This is a resource for those who are starting their journey or have actually simply started finding out about SEO.

It begins with a description of the history of SEO, the basic fundamentals, and then the technique.

Clocking in at thirty-five chapters, Online search engine Journal’s intro to SEO makes an excellent foundation for any hopeful digital online marketer.

Discover SEO: Intermediate


Google releases a starter guide that provides a level of SEO info appropriate for those already in charge of a website in some capacity.

This guide is not for those with little to no understanding of SEO.

It is most suitable for those with a basic website understanding level.

This guide offers little actionable SEO information in regards to strategy.

But it does offer indispensable information for understanding a wide variety of understanding about how search engines work and the technical level of handling search look.

The guide covers sitemaps, canonical URLs, robots.txt, included bits, local search, and debugging tips.

Google’s starter guide starts with a glossary of terms to assist build the foundation for the somewhat technical details that follows, which is a lot.

The guide includes four areas:

  1. Crawling and indexing.
  2. Search Look.
  3. Tracking and debugging.
  4. Site-specific guides (ecommerce, worldwide & multilingual, education websites).

Seo (SEO) Beginner Guide

How To Obtain SEO Certifications

Google Accreditation

Google likewise uses an online certification program.

It is not a replacement for a university degree. It is a training accreditation to help an employee transition to a new task in digital marketing.

This program focuses on assisting individuals discover the skills needed to obtain an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Included Image: Paulo Bobita/Best SMM Panel