LinkedIn is presenting new analytics information for users with more insight into their followers and top-performing posts.
These updates broaden on the developer analytics introduced previously in the year, providing users higher access to actionable data.
Here’s more about the brand-new information presenting today and where to find it.
Follower Development In Time
Image Credit: LinkedIn Track your follower development in time
with new information available in the Audience tab. LinkedIn notes you can use this data to determine what is sparking growth in fans. For instance, you might discover your LinkedIn fans increase every time you have a speaking chance.
“This info can assist them identify if a conversation topic, new visual format, or speaking chance might have influenced their follower growth, helping them inform their strategy moving on.”
New Demographic Tools
Listed below the brand-new follower growth area in the Audience tab, you’ll find a new area called Demographics.
The Demographics section summarizes your follower base, listing job titles, places, industries, seniority, business size, and business names.
This data can provide a deeper understanding of the audience you’re developing content for, which can help with developing more effective posts.
Alternatively, you may discover you’re not bring in the desired audience, which is a sign to change your material strategy.
Top Performing Posts
Image Credit: LinkedIn See as much as three of your top-performing
posts in the Posts tab. Leading posts are ranked by either
impressions or interaction over a chosen date range. This data will use insight into what material
resonates with your audience, so you can recognize and share more of what’s working. Featured Image: Tada Images/Best SMM Panel