Google brings constant scrolling to desktop search results page in the United States.
Google is making desktop search results page more like mobile
with an update that lets users endlessly scroll through multiple pages. Continuous scrolling is now presenting to desktop search engine result in the United States. In an email to Best SMM Panel, Google explains how the SERPs will show approximately 6 pages of URLs prior to prompting users to click on “more results”:
“… we’re bringing continuous scrolling to desktop so you can continue to see more helpful search results page with fewer clicks. It’s now even much easier to get influenced with more info at your fingertips.
Now, when you scroll down you’ll continue to discover appropriate outcomes so that you can discover new ideas. When you reach the bottom of a search results page, approximately six pages of outcomes will be immediately shown till you see a “More outcomes” button if you wish to continue further.”
As Google continues to fill the first page of search results with ads, featured bits, media, ‘individuals also ask’ boxes, and other features, this update is a win for regular web pages.
Giving searchers the ability to scroll through 6 pages simultaneously increases their probability of seeing more results before striking an obstruction.
We do not expect this modification to effect reporting. Google kept in mind last year, upon upgrading mobile search engine result to constant scrolling, that there’s no distinction in Browse Console.
That’s because Browse Console tracks SERP positions, not pages, Google explains:
Constant scroll also does not alter how position reporting operate in Browse Console. Positions reporting stays as if pages weren’t instantly filled.
— Google SearchLiaison (@searchliaison) October 14, 2021
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