This previous November, I chose to do an experiment. I wanted to see if LinkedIn pods in fact worked or if they were just a wild-goose chase.
For those of you who don’t know what a LinkedIn pod is, it’s essentially a group of people who agree to like, comment and engage with each other’s posts. The theory is that by doing this, your material will be improved by the LinkedIn algorithm. So, I decided to join a few pods and test it out for myself.
I’m not necessarily a recognized LinkedIn believed leader with thousands of fans, however I publish about my composing deal with a fairly regular basis and have actually even gotten a couple of clients through LinkedIn. So a couple of more fans and engagements with my posts certainly would not harm.
Here’s what I learned from my experience with LinkedIn pods.
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What is a LinkedIn pod?
Let’s start with the essentials.
A LinkedIn pod, often called an engagement pod, is a group of people who have accepted link and engage with each other’s content on LinkedIn. The idea is that by remaining in a pod, you’ll have the ability to increase your connections and, subsequently, your chances.
In an engagement pod, members consent to like, comment, share, and react to each others’ posts regularly. Typically, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can view and engage with it.
A lot of engagement pods work on the concept of reciprocity. So, if you desire individuals to like, comment, or share your material, you’ll need to do the same for them.
Why use an engagement pod on LinkedIn?
Engagement pods are said to be valuable since they can:
- Enhance the reach of your material
- Help you get more engagement on your content (likes, comments, shares)
- Deal extended networking chances
- Engage workers to support your brand
The theory is that LinkedIn prefers posts with more engagement, so if you can get more likes and remarks, your post will carry out much better.
This is particularly important since the LinkedIn algorithm divides material on the platform into 3 types:
- Spam: Posts with bad grammar, a lot of hashtags, or accounts that post too frequently may be marked as spam.
- Low-quality posts: Posts that don’t follow best practices, or do not get enough engagement, will be labeled “low-grade.”
- Premium posts: Posts that are simple to check out, encourage concerns, and integrate strong keywords will be identified high-quality and, for that reason, will be revealed to more users on LinkedIn.
The concern is: is engagement enough to make a post “top quality” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.
How to join a LinkedIn pod
There are a number of various ways to join a LinkedIn engagement pod.
First, you can start your own pod by creating a group message thread with LinkedIn users you wish to pod with. We’ll call this a manual LinkedIn pod.
Second, you can utilize LinkedIn-specific pods, where you sign up with LinkedIn groups concentrated on developing pods. Browse “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones relate to your industry.
There are also third-party apps like lempod particularly constructed for automating LinkedIn engagement pods.
Finally, LinkedIn pod groups exist on other social networks websites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and numerous other pods on platforms like Telegram.
I explore all 4 kinds of engagement pods to see which ones worked best. I utilized a different LinkedIn post for each approach so that I could accurately track any differences in engagement across approaches.
Here’s a breakdown of that process.
Manual pods: I utilized a blog post on scheduling Buy Instagram Verification reels.
Prior to the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 comments.
LinkedIn-specific pods: For this technique, I utilized an article I ‘d shared on economic downturn marketing
. Prior to the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 remarks
Automated LinkedIn pods:
I used a post I composed for Best SMM Panel on social networks share of voice. Prior to the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 remarks. Cross-platform LinkedIn pods: I was unable to join any cross-platform pods, so no posts were used here. Handbook LinkedIn pod method I started by producing a manual LinkedIn pod of my own.
I picked a small group of my writer buddies (because they understand the research process)to pod up with. I sent them a quick message outlining the technique and encouraged them to communicate with each other.
Thankfully, they’re all great sports, and I immediately began receiving a barrage of LinkedIn notifications showing the assistance of my friends.
I likewise right away noticed some brand-new(complete stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”worker(quite certain this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin worker "width= "620 "height="504"/ > That all happened in just a couple of hours! LinkedIn-specific pod method I also joined a couple of LinkedIn group pods concentrated on digital marketing and social networks.
The number of members truly differed in these groups. One had over a million members, at the others had just a couple of dozen. I picked a mixture of high-member pods in addition to a couple of smaller sized ones. If
vanity metrics have actually taught me anything, it’s that even if a lot of people
remain in your circle, it does not mean they’re really focusing. A few of the pods I found in my search were described as non-active, so I stayed away from those. Of all the groups I signed up with, Video game of Content was the only one that appeared to have routine posts from other users. The rules of GoC were pretty simple: There is
just one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it remains relevant. Group members can then talk about the post with their LinkedIn post link and other members are meant to engage with them. As I went through the weekday post remarks, I did see great deals of people responding to remarks with phrases like,”Done! Here’s my link.”When I clicked through to their posts, I might see likes and comments from those very same group members
. So, yeah, this was working. At least in regards to garnering more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of content
users discussing each others linkedin posts”width= “620”height= “470”/ >
I went in and did the same, engaging with posted links and
commenting with my own link after I was done. And I gradually began to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod method I also installed the lempod extension on my Google Chrome internet browser. lempod provides a digital market full of LinkedIn engagement pods you can join. I signed up with a few pods focused on digital marketing and social media. The first one I was accepted to was called”Material+ Social Network Marketing pod”. That appeared relevant. I right away posted the link to my post. When I shared the link, the screen opened to a big graph, with a list of individuals
” Members who will engage”and”Members who have actually currently engaged. ” I cross-checked the”Members who have already engaged”tab with my real post. And, yep. Sure enough, those users were now revealed as brand-new likes on my post.
Within just a few minutes, my impressions had actually grown from 191 to 206. I likewise had six new remarks. I saw this number gradually climb up over the next hour.
While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might show these users were really thinking about my work.
Not to point out, the engagement was can be found in quickly. Every 45 seconds there was another alert! Perhaps LinkedIn would consider my post viral? Or, maybe it would get labeled as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notices being available in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run up until I saw that every member of the pod had actually engaged. Two hours later on, I had 54 likes, 261 impressions and 24 remarks! Cross-platform LinkedIn pods I did try signing up with the” LinkedIn Development Hackers “group on Buy Facebook Verification, but I was never authorized.
It appears this group may
be inactive now. I did not discover any other active LinkedIn pods to sign up with on other channels. Outcomes TL; DR: In the beginning glance, it may look like the Automated LinkedIn pod was the most efficient pod, but I really think it was the Manual pod for factors that I will discuss below. In any case, none of the LinkedIn pods really made a huge distinction for me or assisted grow my existence on the platform significantly.
|Automated LinkedIn pod||54||24||0||261|
Keep checking out for more details and context on these outcomes.
This seemed like the most organic, many consistent technique. Due to the fact that I was leveraging people I currently understood, the comments were authentic, relevant, and genuine.
Not to discuss, these people are really in my industry– suggesting if my posts appear in their feeds to their connections, it might assist me network further.
Absolutely nothing about this method came off as spammy, though I don’t know how reasonable it is to ask my buddies to do this weekly.
Throughout one week, my post got:
- 13 likes
- 3 remarks
- 0 shares
- 507 impressions
LinkedIn-specific pods While this method brought in the most remarks, reactions were vague and less appropriate than those found in my manual pods. Plus, the majority of these people worked outside of my market. So, there most likely isn’t much advantage to my material appearing in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 comments
Automated LinkedIn pods This method definitely brought in the most likes and comments. However, I didn’t see any pertinent profile check outs, direct messages, or connection requests come through. Likewise, while there were a great deal of brand-new remarks, they were all practically the exact same:
- “Actually cool Hannah!”
- “Fantastic post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these unclear remarks signal that none of these users actually read my post (that makes sense, considering their profiles are being automated).
I can just think of that other users may see this and believe the exact same thing. My spam alert is sounding.
After 3 hours, my post got:
- 54 likes
- 24 comments
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not collect any additional engagement from this method.
What do the results suggest?
Here are the main takeaways from my experiment.
Genuine pods have merit
There is definitely some engagement to be acquired from utilizing LinkedIn pods. Pods that are comprised of appropriate, genuine connections within your market can certainly assist to amplify your content and get you more views, likes, and remarks.
Spammy pods will not get you far
However, if you’re attempting to game the system by joining pods that have plenty of fake accounts or that are unassociated to your market, you’re not going to see much benefit. So what if you got 50, 100, or 200 likes? They don’t mean much if they’re coming from accounts that will never work with you.
LinkedIn pods ARE humiliating
I believe what struck me most about this experiment was the discomfort that featured having many unconnected complete strangers present on my posts. Sure, from a glimpse it looks cool to have 50+ likes, however if anyone took a better look it would be quite obvious the engagement was spam.
Just as I would not recommend services purchase their Buy Instagram Verification fans, I wouldn’t recommend they utilize engagement pods. Perhaps, sometimes, where the pod members are hyper-relevant to your niche, it’s worth it. However if it looks suspicious, possibilities are your audience will observe. And the last thing you want is to lose their trust.
Concentrate on close, appropriate connections
If you still want to sign up with a LinkedIn pod after reading this, the best way to utilize them is to join ones that pertain to your market which are made up of connections that you can authentically engage with. By doing this, you’re getting targeted engagement that can cause important relationships (and, ideally, real customers).
Here are a couple of suggestions for finding the ideal LinkedIn pods:
- Check out groups related to your market or specific niche. Many of these will have pods connected with them.
- Ask relied on connections if they understand of any good pods to sign up with.
- Produce your own pod with a group of like-minded individuals.
- Prevent overly spammy pods that are just concentrated on promoting content and not engaging in genuine discussions.
- Most of all, focus on excellent, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.
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