Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic introduced a new advertisement network called Blaze which puts marketing on complimentary WordPress.com sites and Tumblr. Advertising begins at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was established by Matt Mullenweg, the entrepreneur who established the free WordPress open-source content management system (CMS).

Blaze Advertising Network

The marketing network was originally introduced in April 2022 as a network solely for Tumblr users to place ads on other Tumblr pages.

Automattic announced that the network is now broadened to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin set up.

Publishers on WordPress.com will have the ability to utilize the WordPress control panel at wordpress.com/advertising to get started choosing pages to promote.

Marketing payment is for impressions, not clicks.

Those who are using the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently installed then it needs to be set up, either the free or premium version works.

Those who are utilizing Jetpack can then start the campaign from the WordPress.com dashboard at https://wordpress.com/home.

From there a user browses to the Posts or the Pages screen and scrolls down to select the posts or pages for marketing, clicking on a three-dot (ellipsis) menu to select the Promote with Blaze choice.

The user interface enables marketers to select the audience that will see the advertisements. Audience choice is segmented by what continent the advertisements will appear in, what kinds of devices will see the advertisements (mobile or desktop) and by what subject the ads will be displayed in.

Where Blaze

Advertisements Are Revealed The advertising can appear from among countless Tumblr and complimentary WordPress.com webpages. Management of the Blaze advertising campaigns is done through the control panel interface at wordpress.com/advertising.

The projects are established by a daily budget plan and by dates that the advertising will be shown. Blaze advertisements include a title, a bit and an image.

According to the Blaze support page:”Title: This appears above your image and as bolded text. You can compose a maximum of 80 characters here, utilize them sensibly to record the audience’s attention.

Snippet: A short text description of your post that appears underneath your image. You can write an optimum of 120 characters here. We advise utilizing this text to support your heading and offer audiences more context about what they will see when they click the ad and reach your material.

Image: Upload an image to represent your post. You can utilize the crop tool to adjust your image’s appearance in the ad.”

Check out the main statement by Automattic:

Introducing Blaze: A New Way to Ignite Your Growth on WordPress.com

Featured image by Best SMM Panel/Asier Romero