7 Ways To Utilize Google Trends For SEO & Content Marketing

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Google Trends is a surprisingly useful tool for keyword research, specifically when using sophisticated search alternatives that are virtually concealed in plain sight.

Check out the various Google Trends menus and alternatives and find relatively unlimited methods to gain more keyword search volume insights.

Find out new methods to unlock the power of one of Google’s crucial SEO tools.

The Value Of Google Trends

While Google Trends is precise, it doesn’t reveal the quantity of traffic in actual numbers.

It reveals the numbers of questions made in relative portions on a scale of absolutely no to 100.

Unlike Google Trends, paid SEO tools offer traffic volume numbers for keywords.

However those numbers are only estimates that are theorized from a mix of web traffic data service providers, Google Keyword Planner, scraped search results, and other sources.

The clickstream data usually originates from anonymized traffic data obtained from users of certain pop-up blockers, browser plugins, and some complimentary anti-virus software.

The SEO tools then use an estimation that represents their finest guess of how that data associates with Google keyword search and traffic volume.

So, despite the fact that paid SEO tools supply quotes of keyword traffic, the data presented by Google Trends is based upon actual search questions and not guesses.

That’s not to state that Google Trends is better than paid keyword tools. When utilized together with paid keyword tools, one can obtain a near-accurate concept of true keyword search volume.

There are other functions in Google Trends that can assist call in accurate division of the keyword data that assists to comprehend what geographic places are best for marketing efforts and likewise discover brand-new and trending keywords.

How To Utilize Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends reveals a relative visualization of traffic on a scale of zero to 100.

You can’t really know if the pattern is reporting numerous keyword searches or thousands because the chart is on a relative scale of zero to one hundred.

However, the relative numbers can have more meaning when they are compared with keywords for which there are known traffic levels from another keyword expression.

One method to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are currently known, for example, from a PPC project.

If the keyword volume is particularly large for which you do not have a keyword to compare, there’s another method to discover a keyword to utilize for contrast.

A contrast keyword doesn’t need to be related. It can be in an entirely different vertical and might even be the name of a trending star.

The essential thing is the general keyword volume data.

Google releases a Google Trends Daily Trends webpage that shows trending search queries.

What’s useful about this page is that Google provides keyword volumes in numbers, like 100,000+ searches daily, etc.

Example Of How To Pinpoint Search Volume

I’m going to use the search phrase [how to reduce weight] as an example of how to use Google Trends to get a close concept of actual search volume.

The method I do it is by using known search volumes and comparing them to the target keyword expression.

Google provides search volumes on its trending searches page, which can be adjusted for what’s trending in any country.

On this specific day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword expression [Bret Favre News] was trending with 20,000+ searches.

Step 1. Find Browse Trends For Target Keyword Phrases

The target keyword expression we’re investigating is [how to lose weight]

Below is a screenshot of the one-year trend for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a relatively stable pattern line from September 2021 to September 2022.

Then I included the 2 keyword expressions for which we have a close search volume count to compare all three, however for a 24-hour period.

I use a 24-hour time period since the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword expression, with a red pattern line, is right in the middle, in between the keyword phrases [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above comparison informs us is that the phrase [how to drop weight] has a keyword volume of more than 20,000+ searches however less than 50,000+ searches.

The relative search volume of [how to lose weight] is 50% of the keyword expression [Ana De Armas]Due to the fact that we know that [Ana De Armas] has a search volume of roughly 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ inquiries on the very same day, we can state with affordable accuracy that the keyword phrase, [how to lose weight] has approximately an everyday search volume of around 30,000 on an average day, give or take a few thousand.

The actual numbers might be higher since Google Trends reveals the highs and lows at particular points of the day. The total for the day is very likely higher.

The above hack isn’t 100% precise. However it’s enough to provide a strong ballpark idea and can be used to compare with and validate theorized data from a paid keyword research study tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Trends

There are 2 general ways to look at the keyword information: stretched across over longer amount of times and shorter time periods.

Long Period Trends

You can set Google Trends to reveal you the traffic patterns stretching back to 2004. This is valuable for revealing you the audience trends.

  • Upward Long-Term Trends: If a pattern is consistently increasing, this implies you need to focus energy on creating content for this pattern.
  • Downward Long-Term Trends: If the pattern line is progressively moving down, then it may be a signal that audience material consumption is altering.

For example, review this five-year pattern for [WordPress] the search term, WordPress the software, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear down pattern for WordPress in all three variations.

The downward trend encompasses associated phrases such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are many reasons search trends go down. It can be that people lost interest, that the interest went somewhere else or that the trend is outdated.

The digital camera product classification is a good example of a downward spiral brought on by an item being replaced by something else.

  • The digital camera triggered the recession in searches for standard analog cameras.
  • The iPhone began the down spiral of the digital video camera.

Knowing which method the wind is blowing could help a material online marketer or publisher understand when it’s time to bail on a subject or item classification and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Newbie’s Guide

3. Associated Topics And Inquiries

Google Trends has 2 terrific functions, one called Associated Topics and the other Related Queries.


Topics are search queries that share an idea.

Determining related topics that are trending upwards works for finding out how an audience or customer demand is shifting.

This details can, in turn, offer ideas for content generation or new product selections.

According to Google:

“Related Subjects

Users looking for your term likewise looked for these subjects.

You Can View by the Following Metrics

Top– The most popular topics. Scoring is on a relative scale where a value of 100 is the most frequently searched topic and a value of 50 is a subject browsed half as frequently as the most popular term, and so on.

Rising– Associated topics with the biggest boost in search frequency given that the last period.

Results marked “Breakout” had an incredible increase, probably since these subjects are brand-new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries resembles that of the Associated Topics.

Leading inquiries are usually the most popular searches. Rising Inquiries are questions that are ending up being popular.

Screenshot from Google Trends, September 2022

The information from Rising Inquiries are excellent for staying ahead of the competitors.

4. Short-Term Patterns Can Bring Enormous Traffic

Viewing keyword patterns in the short view, such as the 90-day and even 30-day view, can reveal valuable insights for capitalizing on quickly changing search patterns.

There is a lots of traffic in Google Discover along with in Google News.

Google Discover is tied to trending topics associated with searches.

Google News is of the minute in terms of current events.

Sites that target either of those traffic channels gain from understanding what the short-term patterns are.

An advantage of seeing short-term patterns (1 month and 90 trends) is that particular days of the week stand out when those searches are popular.

Knowing which days of the week interest spikes for an offered topic can help in preparation when to release certain sort of topics, so the material is right there when the audience is looking for it.

5. Keywords By Classification

Google Trends has the performance for limiting keyword search inquiry inventory according to category topics.

This supplies more accurate keyword data.

The Categories tab is essential because it refines your keyword research to the proper context.

If your keyword context is [automobiles], then it makes good sense to properly improve Google Trends to show simply the information for the context of auto.

By narrowing the Google Trends information by classification, you will have the ability to discover more accurate info associated to the subjects you are looking into for material within the correct context.

6. Determine Keyword Data By Location

Google Trends keyword details by geographical area can be used for determining what locations are the very best to outreach to for site promotion or for customizing the material to particular areas.

For example, if specific kinds of products are popular in Washington D.C. and Texas, it makes sense to intend marketing activity and localized material to those locations.

In truth, it might be beneficial to focus link-building marketing activities in those areas first since the interest is greater in those parts of the country.

Keyword popularity details by region is important for link structure, material development, material promotion, and pay-per-click.

Localizing content (and the promo of that material) can make it more relevant to individuals who have an interest in that material (or item).

Google ranks pages according to who it’s most appropriate, so integrating geographic nuance into your material can assist it rank for the most people.

7. Target Search Intents With Search Types

Google Trends offers you the ability to additional improve the keyword information by segmenting it by the kind of search the information originates from, the Search Type.

Refining your Google Trends research by the kind of search permits you to eliminate the “noise” that might be making your keyword research fuzzy and help it become more precise and meaningful.

Google Trends information can be refined by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a great way to recognize search trends for content with the word “how” because a great deal of individuals search on Buy YouTube Subscribers using expressions with the words “how” in them.

Although these are searches performed on Buy YouTube Subscribers, the patterns information works because it shows what users are looking for.

A Google Trends look for how, what, where, when, why, and who reveals that search questions starting with the word “how” are without a doubt the most popular on Buy YouTube Subscribers.

Google Trends limits contrasts to five keywords, so the following screenshot leaves out that word.

Screenshot from Google Trends, September 2022 If your keyword expressions include educational content that utilizes words like” how to,”improving your research with the Buy YouTube Subscribers search type may provide beneficial insights.

For instance, I have discovered that Buy YouTube Subscribers Search programs more relevant “related topics” and “associated queries” data than looking into with “web search” picked.

Here’s another example of how utilizing various sort of search types assists improve Google Trends data.

I did the exact same how, what, where, when, why, and who browses however this time using the News Search improvement.

Screenshot from Google Trends, September 2022 The search patterns in Google News are extremely various than the search patterns on Buy YouTube Subscribers. That’s since individuals want to know the”what “and”how”types of information in Google News. When creating content associated to news, recognizing the right angle to report

a news item is important. Knowing that the words”what”or” who”are most appropriate to a topic can be useful for crafting the title to what the readers are most interested in. The above is the view of search inquiries for the past 90 days. When the exact same keywords are

browsed utilizing the 5-year viewpoint, it ends up being clear that the “who”

type keywords tend to increase according to current occasions. As an example of how present occasions affect patterns, the greatest spike in searches with the word”who”

occurred in the days after the 2020 presidential election. Every Browse Type question improvement shows a various assistance to refine the results so that they reveal more accurate information. So

, give the Search Type choices a try due to the fact that the info that is supplied might be more precise and beneficial

than the more basic and potentially noisy”web search “version. Unlock The Hidden Power Of Google Trends Free tools are generally considered to be less useful than paid tools. That’s not always the case

with Google Trends. This post notes seven ways

to discover beneficial search-related trends and patterns that are absolutely accurate, more than some search-related information from paid tools.

What’s specifically notable is that this short article just starts to scratch the surface area of all the information that’s offered. Check out Google Trends and learn extra ways to blend various search patterns to get a lot more helpful info. More Resources: Included Image: Studio Romantic/Best SMM Panel